There's a small coffee shop in Denver called Paris on the Platte. It's one of the old-style, youngster hangouts, heavy on the pretension and patronized by whatever subculture is currently exhibiting the most angst, or the adults such creatures evolve into. You know the place ... "art" for sale on the walls by artists who claim the right to the title because their paintings are both aesthetically displeasing and only understandable by people who have the "right" intuition, blasting music designated as "cool" by virtue of being loud and having spurned the quaint notion of melody, and, of course, the heavy taint of cigars and clove cigarettes (obviously, I'm not the intended culture they're trying to entice.)
But they have huge pots of chai, chicory coffee, free wireless, and at one point had a view of downtown (although it now has a view of the condos across the street.) So not entirely without redeeming qualities.
On the gripping hand, they only seem to hire from the same population that is their target market. This is unfortunate, because one facet of the culture is the fact that oblivious incompetence is also considered "cool". Since returning to Denver, I have been here twice. Once, I left after 30 minutes because not one of the wait staff was kind enough to see if I actually wanted to give them any money. Today, the morning shift ... the entire shift ... didn't bother showing up. So they unapologetically (I mean that literally) opened up 3 hours late (to give a baseline, the parking meters in front of the place are only good for a max of 2 hours.) Given that 100% of my visits here since returning have been unsatisfactory, I'm going to have to give serious thought to wasting my time by coming here again.
A moral and a question ... be aware of the deficiencies of your target market, and weigh the benefit of hiring from that same pool in order to enhance the attractive culture vs. the number of customer you'll lose as a consequence of those deficiencies. (And, eventually, you're going to want to start estimating how many of those annoyed customers have blogs.)
The question ... where else in Denver can I get wireless and chicory coffee?
after sitting here for an hour, I can make the following statements.
- The chicory coffee is not as good as it used to be
- The wireless network is flaky ... don't do anything that requires a constant connection
- There is a fly problem
- They've just played the same song for the sixth time
- There is significant irony in the fact of a "right of way" policing truck parked in the middle of the road